The 33.33333333333333 Rule.
It appears as if competition is everywhere. I’m about to show you how to be rid of this false assumption. Putting competition back in its place, right where it belongs. Presenting your product as if there is nothing quiet like it on the market.
The 33.33333333333333 % rule.
The marketing place is divided up into three parts of the population.
- A ⅓ of the world are willing to purchase your product – they would have done so by now, had they known about it. They require very little persuasion. Your product is ideal for them.
- This ⅓ of the population is where you are required to be at peak performance. They are not easily swayed by your brand. These people will only be tempted by your product if you present your best prepared marketing pitch. If you have a sloppy approach you will lose them completely.
When these sceptics start to question your authority on your product you are able to navigate every query with reasonable and honest answers. In these moments your abilities and beliefs will shine through naturally adding another characteristic to your product. “YOU”.
- This ⅓ of the population are NOT your people. It may or may not be the product. It could be something they just don’t like in you. It is of little importance what it is, because they are just NOT your people.
When we divide the population into these three categories all of a sudden there is no competition in the sale of your merchandise.
When you invest 100% of your belief system in your products, your confidence will influence and demand attention. Your attitude will leave no doubt in the consumer. Your viewpoint confirms there is no other product regardless of similarities that can come up to the standard of what you have on offer.
When you invest 100% of your belief system in your products, your confidence will influence and demand attention. @thedigger0 Click To TweetSimilar industry or product incentive.
We should always encourage and enjoy similar products in the market place. This ensures companies are continually putting their goods under the spot light to introduce advances, changes or upgrades. This will ensure your merchandise is second to none.
Competition only exists in this area when you think other brands are superior to your own range of goods. This informs you that your product requires updating, modification or a total make over.
Competition only exists in this area when you think other brands are superior to your own range of goods. Click To TweetThere can be hundreds of the same product but when you truly believe in yours; there is no competition. Especially when you are selling to your two thirds of the population.
More evidence there is no competition in sales.
Buyer’s preference cancels out any form of rivalry with others in the same industry. Competition does not exist where a third party has the final decision on the outcome. You only have to determine if the consumer sits in either of your two categories.
If you are NOT their people, there is no point participating in the sale game. It is as simple as that. It is rare you can turn a definite no into a yes. There is no point investing time and effort in this area.
A Beauty Pageant is where the contestant becomes the product and the sales pitch all in one. The competitor relies on judges (a third party decision) to score them against a criteria. With each judge, the participant will fall into either one of the three categories of the population.
The immediate yes, a sales pitch so worthy a skeptic can be converted. The individual is a part of the population where the judge does not warm to their product. Can we seriously see this as a competition?
However a game of soccer; a team sport where two sides play against one another. This certainly is where competition has an obvious win / lose outcome.
The decision is not based on a third party. This game is not about what part of the population will like you. When it is based solely on you and / or your teams’ ability to out play the other side – this is what we all know as competition.
I want to kick your butt in a game of monopoly and I will feel dismayed at losing. I know you will beat me at a running race. If the time is right I will enter anyway. I will lose this with no feeling at all.
Competition is in sports, games, racing, The Olympics but not when a third party has a say in the decision.
As soon as we feel the need to compete when it comes to peddling our products we are losing perspective. Critically evaluate similar products in the market place and have your pitch prepared. Put competition in its place. When you compete where there is no competition you are expending energy in an area that does not exist. And what is the benefit to that?
This is so true. We haven’t lost people who were never interested in the first place. It’s better to invest time and energy in building credibility and good working relationships with those who are more likely to like and trust us and to value our products and services. The real challenge is finding that 66.6666%!
Hey Kirsty,
Thanks for the visit.
By continually putting ourselves out there and knocking on doors (twitter, facebook and the likes) and chatting to people face to face we are already doing this. Creating opportunities and develop relationships is what we all do.
I trust and believe that when I am circulating in positive energy the right time, place and moment will always present itself. Talk soon.
Rachel.
There must be something you can do with those 1/3 of the people who simply do not like you.
Hey Bigwas,
Thanks for stopping by.
I don’t bother too much with the third that not impressed with me or my product. I don’t need to convince people to like me because there are others that will be easier to make connections with. Accepting that not everyone will be my people is okay with me. Talk soon.
Rachel.
Very interesting Rachel. I’d never considered that before. So, it seems that, if 1/3 of the population are ready to buy my product or need very little persuasion then all I have to do is get it in front of them. When it comes to online sales this is the old problem of getting traffic or more to the point targeted traffic.
Hey Sandy,
Yes we do need to get in front of the third of the people that will say yes. We don’t need to worry too much about locating them as long as we are getting out there and consciously marketing. We find them. You will also come across the other two thirds as well. Our marketing campaigns have to be actioned and practice, practice, practice.
Marketing is not the easiest especially the new age way, but the same 33.3333333333333% rule apply’s regardless of how marketing works because people are people. We all like to purchase products that are of our choosing.
Targeted traffic is all about putting yourself out there and growing, a slow process but no different to a small business opening up surrounded by bigger players. We have to establish ourselves and keeping on knocking on doors. I always find it exciting even though it is challenging. Thanks for stopping by. Talk soon.
Rachel.
What a lovely post, Rachel
You have changed my perception about the sales. We use the term ‘competitive world’ so much that we treat the world in terms of rat race only. Everyone is busy in finding different ways to belittle the competitors.
Most of the people are concerned about the growth of the other people. They don’t bother abou their self-growth.
I love the way you have moulded the Beauty pageant examples with the sales pitch. I can’t even about it in this manner. This shows your command and knowledge on this issue.
Keep spreading the love by sharing such lovely post, buddy
Hey Yatin,
So good to see you.
On a professional level we are using all our tools we have for the pitch, we must consider time and other prospective buyers. If we can’t get a bite for whatever reason (even if our competitor has rubbished our product), we don’t need to spend time there. We are going after the Yes or maybe’s but not the No’s.
Getting feedback from the No people will certainly increase you knowledge because they will give you feedback that you can consider.
Knowing yourself and your product screams and yells what you feel about both and this can be infectious or can build walls. That is why we must do what we love so, that is represented in everything we do.
Thanks for your wonderful feedback.
Rachel.
Hi Rachel,
You’re right. There are always going to be some people out there who just aren’t interested. No matter what you do or say that just won’t take the bait.
You just have to expect that you can’t make something for everyone and focus on your customers and niche.
~Lea
Hey Lea,
Thanks for stopping by.
When we talk about sales and marketing we are approaching those we can turn around in the minimum amount of time with as little fuss as possible. This is not saying that everyone is just a number. From a business point of view, attempting to change someones mind when they say no is not a productive way of spending our time.
When we think along the lines of time management. And like you say – some people just wont take the bait. When no is the answer to our pitch becoming graceful and not being impacted by this is a professional approach, maybe even ask these people for feedback, because we can always learn from the experience. I just find it exciting that there are going to be yes, no and maybe people out there.
Thanks for your comments.
Rachel.
Hi Rachel
You are so right. There are 66.66666 of people who are interested in our products and services. There are the remaining who will never be interested in what you have got no matter what.
I love the fact that you state that those who try to compete with their products are in a losing perspective. This is something to think about.
Thanks for sharing. Have a swell week
Hey Ikechi,
Welcome,
From a business perspective where sales is a numbers game; we put in the right amount of time in delivering our product, with a well thought out marketing strategy, that is all we can offer, our best. You simply move on once you recognise the third of the population that are just not your people. Invest energy where a connection is easily established. Selling our product will create the right connection because it offers a multipurpose function. It delivers something with your kind of special and it aims to assist the purchaser in some way. And you get a connection. Talk soon.
Rachel.